Not just for sun protection!
The Precious UV series
PRECIOUS UV has been updated and improved.

5 features available nowhere else.

COOLOOP
stays cool.
UV protection
Wide brim
Water repellent*
Compact

*Hiking hats, Sunshade Paper Hats, Drawcord Hats are not water repellent.

PRECIOUS
UV

Precious UV hats do not just offer style.
They are also full of practicality.

Looking for a new summer hat?
Check this out!

SUMMER
BUDDY

UV protection when you are outside all day
A "Raise Me Up" design
Provides both shade from the sun and cooling system

We offer the Precious UV series with

Function／Material／Design

these three features in one package.

FEATURES

PRECIOUS
UV

01Blocks 99% of UV rays

Precious UV hats block stronger sunlight in summer.
The wide brim works like a UV protection umbrella
keeping you protected from UV rays.
The hats are packable, so you can tuck them into
your carry-on in place of a UV blocking umbrella.

02Wide brim makes you look cute.

Precious UV hats have a wide brim that is designed with an oversized look, and it makes you look super cute!
The wide brim works not only as UV protection, but looks stylish.

03COOLOOP PAD stays cool.

The optional accessory "COOLOOP PAD" is designed to be attached to Precious UV hats.
The COOLOOP PAD can keep your neck cool and comfortable for about two hours!
It is perfect for a day at a park, shopping or walking.
The innovative material PCM is used for the pad, and it is reusable and there is no need to worry about condensation.

Details

EFFECTS

PRECIOUS
UV

COOLOOP
stays cool.
UV
protection
Wide brim
Water repellent*
Compact

*Hiking hats, Sunshade Paper Hats, Drawcord Hats are not water repellent.

Precious UV series hats are evaluated
at test centers in Japan,
and have been certified to provide
UV protection, water repellency and cooling.

Tested by KAKEN TEST CENTER General Incorporated Foundation/
Unitika Garment Technology Co., LTD.

About the effects of
UV protection

Ultraviolet shielding
rate more than
99.9% according to
JIS L 1925

The ultraviolet shielding rate measure the degree of shielding from UV rays.
The higher the number, the higher the sun protection.
All Precious UV hats block more than 99.9% of UV rays. They protect your hair or skin from UV rays of the glaring sun in summer.
UV exposure causes sunburns, premature aging, sun spots, freckles and skin cancer. Wearing Precious UV hats, you will stay concealed from direct UV rays.

"More than 99.9%" is the highest sun protective rating of the Kaken test center.

About the effects of
COOLOOP PAD

About.2hours
Stays cool Tested by Unitika Garment
Technology Co., LTD.

Below 30℃, COOLOOP PAD can stay cool at about 28℃ for about 2 hours. It keeps you cool while commuting, shopping or exploring the city outside.

Skin temperature test

when wearing the Precious UV wide-brim hiking hat
(Tested at 30 ℃)

New Funcntions

Wide brim
Water repellent
Fits in your bag

PRECIOUS
UV

SERIES

The popularity of these hats has
been overwhelming.
The total number of
Precious UV series item sales
has reached 600,000!!!
About 500 Precious UV items
are sold each day!!!

Feedback

PRECIOUS
UV

STAFF Here are some staff member comments:

I get virtually no coloring while wearing a Precious UV hat
when compared to not wearing one.
Precious UV hats are convenient to carry on-the-go.
Precious UV hats are stylish and fashionable.
Precious UV hats are comfortable to wear.
Precious UV hats are easy to care for.

CUSTOMER Here are some of our customer comments:

We use the
Precious UV hat!

The wide brim provides shade for my face!

The brim is much wider than I expected, and it effectively protects me from sunlight.
I feel the effects of sun protection. It is a trustworthy hat.

(about the wide brim arch sunshade hat)
Stylish look!

I didn't want to buy wide brim hats because I thought most of them were not so fashionable, but this hat looks really stylish!
When I go to a park, the hat is popular with my friends.

(about the wide brim hiking hat)
The hat stays on in the wind!

The mesh provides 360 degree ventilation, it is breathable and comfortable.
There is a chin strap to help keep it on my head so it is a perfect companion for watching sports.

(about the arch safari hat )
The wide brim makes me look cute!

Bucket hats usually have narrow brims, but this hat has a wide brim that makes me look cute!
The wide brim can cover my face, and I love to use it for strolling with no makeup.

(about the brim bucket hat)