Keep your skin bright with
our wearable UV protection!
PRECIOUS UV

Shanetsu, shako tsubahiro arch hat
Black / Earth gray

Shanetsu, shako tsubahiro arch hat

Cool compact hiking hat
Natural/Indigo

Cool compact hiking hat

Hassui safari hat
Black / Beige

Hassui safari hat

Tsubahiro slit paper hat

Tsubahiro slit paper hat

Multi-comfort hat
Black / Olive

Multi-comfort hat

In summer, have
you ever experienced…

SUMMER
SCENE

In summer, have you ever experienced…
  • Not having enough time to apply sunscreen?
  • Spending a long time in the sun?
  • Stylish design and UV protection in one package?

How do we protect
ourselves from UV rays?

DO YOU KNOW

How do we protect ourselves from UV rays?

Sunscreen does not work effectively just after you put it on your skin.
Many people believe that sunscreen works longer when applying it just before going outside.But an effective way to use sunscreen is to apply it at least 30 minutes before heading outside.
By doing this, the SPF/PA works as written.
“Why do I still get a suntan while wearing sunscreen?”If this happens to you, you might be putting sunscreen on your skin the wrong way.Please keep in mind that the time when you apply sunscreen before going outside is important to maximize sunscreen’s protection.

It is so important to use daily sun protection.

We have thought carefully about the necessary points for the Precious UV series.

Function / Material / Design

We offer the Precious UV series with these three features in one package.

FEATURES

PRECIOUS
UV

01Function

Function

COOL / WASHABLE / BAG IN

Precious UV hats are easy to care
for anytime anywhere.

02Material

Material

All Precious UV hats block 99% of UV rays!!

Thin, lightweight and breathable materials still block a high percentage of UV rays.
It will keep you comfortably protected from the sun.

03Design

Design

Stylish and fashionable design

You can have a stylish design and UV protection in one package.

CUSTOMER FEEDBACK

Here are some of their comments:

PRECIOUS
UV

  • I get virtually no coloring while wearing a Precious UV hat when compared to not wearing one.

    Satisfied 90%
  • Precious UV hats are convenient to carry on-the-go.

    Satisfied 86%
  • Precious UV hats are stylish and fashionable.

    Satisfied 76%
  • Precious UV hats are comfortable to wear.

    Satisfied 77%
  • Precious UV hats are easy to care for.

    Satisfied 85%

SERIES

SERIES

The total number of
Precious UV series item sales
has reached 380,000!!!
About 730 Precious UV items
are sold each day.

Includes hats and other Precious UV items.
2017/03~2017/08, 2018/03~2018/08, 2019/03~2019/08,
a total of 18 months

SALES RANKINGS

PRECIOUS
UV

  • RANKING
    1

    Wide-brim works like
    a UV protection umbrella…

    Wide-brim works like a UV protection umbrella…
    Shanetsu, shako tsubahiro arch hat

    Inserting aluminum heat barrier sheets as a lining can lower temperature under the brim by 17 degrees!
    High UV protection blocks UV rays effectively.

    Shanetsu, shako tsubahiro arch hat

    Black / Earth gray

    Details
    Shanetsu, shako tsubahiro arch hat
    Details
  • RANKING
    2

    Stylish design is easy to use
    and perfect for any occasion!

    Stylish design is easy to use and perfect for any occasion!
    Cool compact hiking hat

    Cool compact hiking hat will fit any elegant or casual occasion.This breathable hat keeps you cool all the time.

    Cool compact hiking hat

    Natural/Indigo

    Details
    Cool compact hiking hat
    Details
  • RANKING
    3

    The Safari hat is a perfect companion
    for all outdoor activities!

    The Safari hat is a perfect companion for all outdoor activities!
    Hassui safari hat

    The safari hat keeps you cool with its mesh ventilation!
    Its water-repellent function is ideal for use even in the rain.

    Hassui safari hat

    Black / Beige

    Details
    Hassui safari hat
    Details
  • RECOMMEND

    Stylish design and
    UV protection in one package!

    Stylish design and UV protection in one package!
    Tsubahiro slit paper hat

    Tsubahiro slit paper hat

    Natural

    Details
    Tsubahiro slit paper hat
    Details
  • RECOMMEND

    A breathable and
    functional sun UV protection hat!

    A breathable and functional sun UV protection hat!
    Multi-comfort hat

    Multi-comfort hat

    Black / Olive

    Details
    Multi-comfort hat
    Details